What is one key feature of a focus group?

A focus group is characterized by discussions of topics facilitated within a small group setting. This methodology enables participants to express their opinions, experiences, and attitudes about the subject matter being discussed. The facilitator plays a crucial role in guiding the conversation, ensuring that all members have an opportunity to contribute while keeping the discussion focused on the specific topics of interest. This dynamic interaction can lead to the emergence of ideas and themes that might not surface in one-on-one interviews.

The focus group approach captures qualitative data, which can provide deeper insights into how individuals perceive an issue collectively. This is particularly useful in sociological research, where understanding the nuances of social behavior and group dynamics is essential.