What is an example of a qualitative data collection method?

Qualitative data collection methods are designed to gather in-depth insights into people's thoughts, feelings, and experiences. Structured interviews are a prime example of this approach, as they involve guided conversation typically consisting of open-ended questions that allow for rich, descriptive responses. Through structured interviews, researchers can explore participants' perspectives in detail, leading to a deeper understanding of social phenomena.

In contrast, multiple-choice surveys focus on quantitative data by providing respondents with predefined answers, limiting the depth of the information gathered. Lab experiments are primarily quantitative, aiming to measure variables and establish cause-and-effect relationships in a controlled setting. Statistical analysis, on the other hand, involves examination and interpretation of numerical data, which also does not align with the qualitative approach. Thus, structured interviews stand out as an effective qualitative method for in-depth exploration of topics in sociology.