What does closed-ended question design prioritize in surveys?

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Closed-ended question design prioritizes ease of analysis through limited responses. This format requires respondents to choose from predefined options, which allows researchers to easily quantify and analyze the data collected. Because the choices are structured, it simplifies statistical analysis and enables clearer comparisons between different responses. The limited set of responses facilitates the efficient coding of data, making it easier to identify trends and patterns within the results.

In contrast, other options such as verbatim accounts or depth of qualitative analysis are associated with open-ended questions that allow for more nuanced and detailed responses but can complicate the analysis process. Flexibility in respondent input, while beneficial in gathering diverse opinions, is not a characteristic of closed-ended questions, which restrict respondents to specific options. Thus, the structured nature of closed-ended questions is designed primarily for efficient data management and analysis.

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